Many digital marketing companies have different views on content strategy. Yet, they all tend to draw the same conclusion: it is undeniably one of the key factors to achieving customer satisfaction. It’s basically the why behind all of what you’re doing as a company.
As experts from Hubspot Academy put it: “In essence, a good content strategy is often the foundation of your attract and delight stages in a buyers’ journey. Along with attracting new prospects to your brand, you might also use a content strategy for sales enablement and overall customer satisfaction.”