Terranova hired Tactica to rebrand its social media exposure during Covid-19 and the post-Covid period, a time when walk-ins in their store throughout Kosovo dropped, as with any other Fashion retailer. The company was looking for a fresher look on both Facebook and Instagram, and an advertising strategy that ensures that Annual KPIs were met regardless the situation.
Our main focus was Instagram, as the main channel of communication with younger adults, who are the main targeted demographic of Terranova.
This fantastic relationship resulted in a very positive 2020 and a so-far very strong 2021 in terms of both online sales and walk-ins. The famous retail store grew its brand reputation significantly during the last 12 months, growing from a 6.5k followers Instagram page to over 16k. This, with a very conservative ad-budget and a strategy primarily focusing on sales rather than engagement numbers.