How we helped a major Translation Agency own the highest converting keywords in its Industry

Our Client, a major online translation service provider in the U.S., catering to a variety of markets in the Americas, Europe, and Asia, had a tough challenge for us: To beat Google in its own game. We were asked to make the client rank on top of extremely competitive keywords in the digital translation industry, keywords so popular and converting that even Google was ranking for them with its translation tools. In only 10 months, we were able to rank the client successfully at the #1, #2 and #3 positions for a wide number of keywords for which they never believed that they could rank.

Services Provided

On-Page SEO, Off-Page SEO, Link-building, Content Writing

Top Google rankings for

100

strategic keywords in the industry

+

150.53

increase in traffic

41.2

cumulative increase in keyword rankings for all of its keywords

We never believed we could get to those rankings, especially after the penalization we suffered from Google. The agency we hired initially couldn’t even recover us from the dropped rankings. The tacticians at Tactica had a completely different approach. We noticed right away how misinformed and deceived we were about SEO, white hat techniques, and so on. Tactica was able to help us significantly grow our Revenues and business in general. We are blessed to have them.

Chief of Marketing at Translation company

THE CHALLENGE

The client just returned from a Google penalisation and wanted to rank better for most of its keywords. The on-page SEO was not set up properly for most of the pages but the website was lacking in high quality links.

The main goal of the campaign was to rank first for more than 100 short-tail and long-tail keywords related to translation.

THE SOLUTION

We analyzed hundreds of potential keywords and opportunities, to make sure that the client would grab both “low-hanging” keywords that most competitors didn’t notice, but also those for which competitors were working on for years. The keyword strategy then was fully implemented on page, where most pages needed content revision and structural changes. We invested a lot of our time in improving the quality of information provided within each page as well as preparing clear calls-to-action that maximize conversions from organic traffic.

On the off-page side of our efforts, we were able to create strategies and outreach thousands of quality and high relevance websites for link building – fully white-hat and focused on a thorough content marketing strategy, developed by our content curators.

Specific strategies implemented:

Full on-page optimization

Keyword and Content strategy development

Found thousands of relevant link-building leads (regularly)

Built anchor-specific links and LSI-specific keywords

Ran numerous test campaigns to find the most successful tactics for receiving responses and links, depending on the nature of the leads

Developed scenarios and tailored email and follow-up strategies for each cluster of leads to be as tailored and relevant as possible, in order to get a high number of responses for link-building

THE RESULTS

Services Provided: Search Engine Optimization, Link-building

Over the engagement period, the client has benefited from the following results:

Top Google rankings for

100

strategic keywords in the industry

+

150.53

increase in traffic

41.2

cumulative increase in keyword rankings for all of its keywords

Enough Talk,

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