Our Client, a major online translation service provider in the U.S., catering to a variety of markets in the Americas, Europe, and Asia, had a tough challenge for us: To beat Google in its own game. We were asked to make the client rank on top of extremely competitive keywords in the digital translation industry, keywords so popular and converting that even Google was ranking for them with its translation tools. In only 10 months, we were able to rank the client successfully at the #1, #2 and #3 positions for a wide number of keywords for which they never believed that they could rank.
How we helped a major Translation Agency own the highest converting keywords in its Industry
Services Provided
On-Page SEO, Off-Page SEO, Link-building, Content Writing
Top Google rankings for
100
strategic keywords in the industry
+
150.53
increase in traffic
41.2
cumulative increase in keyword rankings for all of its keywords
THE CHALLENGE
The client just returned from a Google penalisation and wanted to rank better for most of its keywords. The on-page SEO was not set up properly for most of the pages but the website was lacking in high quality links.
The main goal of the campaign was to rank first for more than 100 short-tail and long-tail keywords related to translation.
THE SOLUTION
We analyzed hundreds of potential keywords and opportunities, to make sure that the client would grab both “low-hanging” keywords that most competitors didn’t notice, but also those for which competitors were working on for years. The keyword strategy then was fully implemented on page, where most pages needed content revision and structural changes. We invested a lot of our time in improving the quality of information provided within each page as well as preparing clear calls-to-action that maximize conversions from organic traffic.
On the off-page side of our efforts, we were able to create strategies and outreach thousands of quality and high relevance websites for link building – fully white-hat and focused on a thorough content marketing strategy, developed by our content curators.
Specific strategies implemented:
Full on-page optimization
Keyword and Content strategy development
Found thousands of relevant link-building leads (regularly)
Built anchor-specific links and LSI-specific keywords
Ran numerous test campaigns to find the most successful tactics for receiving responses and links, depending on the nature of the leads
Developed scenarios and tailored email and follow-up strategies for each cluster of leads to be as tailored and relevant as possible, in order to get a high number of responses for link-building
THE RESULTS
Services Provided: Search Engine Optimization, Link-building
Over the engagement period, the client has benefited from the following results:
Top Google rankings for
100
strategic keywords in the industry
+
150.53
increase in traffic
41.2
cumulative increase in keyword rankings for all of its keywords
